Purpose of policy
We are committed to protecting your personal information and being transparent about what information we hold about you.
Using personal information allows us to develop a better understanding of our people that engage with us and in turn to provide you with relevant and timely information about the work that we do – both on and off stage. As a charity, it also helps us to engage with potential donors and supporters and to report back to our funders.
The purpose of this policy is to give you a clear explanation about how we collect and use the information we collect from you directly and from third parties.
We use your information in accordance with all applicable laws concerning the protection of personal information. This policy explains:
- What information we may collect about you
- How we may use that information
- In what situations we may disclose your details to third parties
- Information about how we keep your personal information secure, how we maintain it for
and your rights to be able to access it
Who we are
National Theatre of Scotland is a charity, core funded by the Scottish Government. We also receive funding from various trusts, foundations and individual donors and supporters. Our registered charity number in Scotland is SC033377 and we are also registered as a company limited by guarantee and registered in Scotland under registration number SC234270.
We are the data controller for the personal information you share with us and we operate in accordance with current data protection legislation.
Contact details for the National Theatre of Scotland: Rockvilla, 125 Craighall Road, Glasgow G4 9TL.
You can contact us by telephone +44 (0) 141 221 0970 and by e- mail firstname.lastname@example.org
We collect various types of information and in a number of ways:
Information you give us
For example when you register on our website, subscribe to our e-mails, buy tickets or make a donation, when you join our Futureproof passport scheme. We’ll store personal information you give us such as your name, email address, postal address and telephone number. We will also store a record of your purchases and donations. All this information is stored in the Spektrix platform headquartered in the UK. You can access your account through our website: www.nationaltheatrescotland.com.
Information about your interactions with us
When you visit our website, we collect information about how you interact with our content and ads. When we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.
When you access our social media channels, including Twitter, Instagram, YouTube, Facebook. We only receive personal information that you share with us voluntarily and that is compatible with your privacy settings. To find out more about how these social media companies process your personal information, we recommend that you read their privacy policies.
Information from third parties
We occasionally receive information about you from third parties. For example, we may use third party research companies to provide general information about you, compiled using publicly available data. We may also receive information about you from theatres where you have booked a National Theatre of Scotland show. This is for research and reporting purposes only unless you have given consent to receive communication from us.
Sensitive personal data
Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions. We do not usually collect this type of information about our patrons unless there is a clear reason for doing so. As an example, we sometimes collect health information about participants in our programme of classes and courses.
There are three bases under which we may process your data:
When you make a purchase from us or make a donation to us, you are entering into a contract with us. In order to perform this contract we need to process and store your data. For example we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.
Legitimate business interests
In certain situations we collect and process your personal for purposes that are in our legitimate organisational interests. However we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.
With your explicit consent
For any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.
We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about.
We use our legitimate organisational interest as the legal basis for communications by post and email. In the case of postal mailings, you may object to receiving these at any time using the contact details at the end of this policy. In the case of email, we will give you an opportunity to opt out of receiving them during your first purchase with us. If you do not opt out, we will provide you with an option to unsubscribe in every email that we subsequently send you, or you can alternatively use the contact details at the end of this policy.
We may also contact you about our work by telephone however we will always get explicit consent from you before doing this. Please bear in mind that this does not apply to telephone calls that we may need to make to you related to your purchases (as above).
We may also analyse data we hold about you to ensure that the content and timing of the communications we send you are as relevant to you as possible.
Other marketing processing activities
We also process personal information in the following ways that are within our legitimate organisational interests:
We classify our audience into groups and segments on the basis of booking history and ticket purchases, attendance over time and information that is provided when you create an account, such as your postcode. We use anonymised data for this profiling.
We conduct analytics to better understand our development as an organisation. We use anonymised data for this analytical research. We consider the growth and sales rate of our tickets and combine this with other relevant data such as interaction with our website and social media.
We conduct in-depth audience research by email, online and/or in person every year to better understand the overall experience of the International Festival from the perspective of our audience. This research is based on a random sample of our attendees who self-select to take part. You are under no obligation to participate. Full details of the process are provided when we approach you to participate.
We conduct research to support a number of our fund-raising and income generation activities as a charity to ensure our fund-raising campaigns, events and fund-raising communications are targeted in the most effective way. This also includes evaluating the effectiveness of these campaigns and making changes where required; determining whether certain individuals may be interested in supporting us; ensuring we conduct campaigns and fund-raising activity in compliance with law and industry codes of practice; and ensuring that we have reasonable knowledge of prospective donors to minimise the risk of reputational damage National Theatre of Scotland.
We conduct analysis of our audience by attendance, donations, postcode and other information on our own database to contact our supporters who might be interested in supporting our fund-raising campaigns (which could include donations and individual giving schemes). This activity where our audience is segmented is not targeted at specifically identifiable individuals in the first instance and communications sent to individuals thereafter are done so in accordance with our legitimate interests.
We may carry out research on information in our own database such as their connections to ticket buying and history of giving to National Theatre of Scotland.
We endeavour to make sure that any research and data collection we do is only sourced from publicly available sources where an individual would, in our view, have reasonable expectation that their information may be freely read by the public or the individual has freely made information available in respect of their business and philanthropic interests.
We do not seek to gather information where it is reasonable to conclude that the individual has made an effort to keep that information private such as information on family life or personal relationships that exist outside the business world.
We carefully balance our legitimate interests against your interests as an individual. You can exercise your rights over your personal information at any time.
In order to improve our website we may analyse information about how you use it and the content and ads that you interact with.
We may use profiling techniques or third party wealth screening and insight companies to provide us with information about you that will help us to communicate in a relevant way with you, in particular when we are approaching you about potential philanthropic support. Such information is compiled using publicly available data about you.
At all times we will always keep your rights and interests at the forefront to ensure they are not overridden by your own interests or fundamental rights and freedoms. You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details at the end of this policy.
There are certain circumstances under which we may disclose your personal information to third parties. These are as follows:
To our own service providers who process data on our behalf and on our instructions (for example our ticketing system software provider). In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.
Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).
To venues with whom we have data sharing agreements in place, when you have bought tickets to see one of our shows taking place in their venue directly on our website. We will be sharing your contact details and all data relating to the ticket you bought for this show. This is for analysis, research and reporting purposes only, these companies will not contact you unless you have expressly agreed for them to do so during the booking process.
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to distinguish you from other users which helps to provide you with a good experience when you browse that website.
These cookies are necessary to provide our online booking service, they enable you for example to move around the website and use its features, such as the shopping basket. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
These cookies allow us to recognize and count the number of visitors in an anonymous form and to see how visitors move around our website when they’re using it. This helps us improve website visitor journeys.
We also make use of analytical cookies to track the effectiveness of our online advertising campaigns. These cookies are used for analysis purposes to help optimise online advertising campaigns and ensure you receive ads for shows that are relevant to you.
You can check your ‘Cookie’ file in your devise and delete those you do not want. You can also disable Cookies in your web browser so your computer will not receive them. If you wish to find out more cookies please check the Help option on your web browser, or go to www.allaboutcookies.org.
Under the General Data Protection Regulation you have rights as a data subject (for more information please see here). In order to initiate a request with us about your personal information, please send us a description of the information you would like to access to email@example.com.